MHR & The Rink Shrinks Announce Strategic Partnership
MYHockey Rankings (MHR), the premier source for youth hockey information in North America, and The Rink Shrinks, a youth hockey podcast hosted by Brian Yandle and Mike Mottau, are excited to announce a new strategic partnership focused on improving the sport we all love. The strategic partnership will center new educational initiatives to be implemented by MHR for the 2022-23 season and improved messaging on how teams can properly use a team's rating to foster player development at all ages.
In addition, The Rink Shrinks' content and weekly episodes will be featured on MHR's homepage and promoted to our international audience. MHR followers and The Rink Shrinks’ listeners will have a chance to ask specific questions about the rankings via a "MHR Question of the Week'' segment during podcast each episode.
"We stayed in touch with Brian and Mike after we were guests on the show back in January,” said Neil Lodin, founder of MYHockey Rankings. “As the No. 1 youth hockey website and No. 1 youth hockey podcast, both parties recognized a need and an opportunity to positively impact the youth hockey community and make a real difference. We are thrilled to partner with The Rink Shrinks in pursuit of that goal!”
The partnership will allow both entities to continue to build off their natural synergies and open the door to new opportunities for MHR and The Rink Shrinks to directly interact with the youth hockey community.
"The Rink Shrinks are excited to partner with MYHockey Rankings and bring our listeners new educational material,” said co-host and NHL Network analyst Mike Mottau. “We can’t wait to use this partnership to keep a finger on the pulse of youth hockey around North America.”
Co-host and current youth hockey coach Brian Yandle added: "There’s nothing Little Johnny’s mom loves more than getting worked up over rankings, but we’re going to help her on how to approach the rankings in a positive way. It's important that coaches and team managers can properly use the rankings to identify the right teams to compete against to give their kids the most fun and memorable hockey season every year"
Make sure to submit your questions for "MHR Question of the Week" segments to The Rink Shrinks. A new feature will be added to MHR shortly, but in the meantime you can submit your questions here. And keep an eye out for The Rink Shrinks content and new educational resources!"